Select Shop
END ON END.TM Is Tokyo’s Newest Haven Featuring Blurhms & Blurhms ROOTSTOCK
March 8, 2025
By Jee Young Park | Co-Founder
WONDERISM Ltd. hosted a press preview for the opening of END ON END.TM, a new select shop located in a quiet residential neighborhood of Tokyo, Tamagawadai, Setagaya ward, on March 7th. The shop will feature the brand blurhms and blurhms ROOTSTOCK by designer Keigo Murakami, alongside brands such as COMME des GARÇONS SHIRT, HEUGN and BOWTE. It will open on March 10th.
The mainstay of the shop — blurhms — is a combination of the word “blur” and the expression “hmm…,” reflecting the desire to create well thought out clothes that are built to last. Production is based in Japan.
In addition to the select shop on the first floor, END ON END.TM will house a flexible showroom/event space for exhibitions and pop-ups on the second floor. The third floor is the office and the fourth floor is the atelier, allowing for immediate repairs and product customization.
By Jee Young Park | Co-Founder
WONDERISM Ltd. hosted a press preview for the opening of END ON END.TM, a new select shop located in a quiet residential neighborhood of Tokyo, Tamagawadai, Setagaya ward, on March 7th. The shop will feature the brand blurhms and blurhms ROOTSTOCK by designer Keigo Murakami, alongside brands such as COMME des GARÇONS SHIRT, HEUGN and BOWTE. It will open on March 10th.
The mainstay of the shop — blurhms — is a combination of the word “blur” and the expression “hmm…,” reflecting the desire to create well thought out clothes that are built to last. Production is based in Japan.
In addition to the select shop on the first floor, END ON END.TM will house a flexible showroom/event space for exhibitions and pop-ups on the second floor. The third floor is the office and the fourth floor is the atelier, allowing for immediate repairs and product customization.
The unifying store and spatial design concept, “Contrasting Balance” mixes concrete, dead wood, vintage furniture, faded fabrics, and vibrant hues.
Designed by landscape architect Kei Amano of Yard Works Inc., the store interior highlights greenery, a welcome counterpoint to city life, suggesting a balanced outlook and moderation.
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The unifying store and spatial design concept, “Contrasting Balance” mixes concrete, dead wood, vintage furniture, faded fabrics, and vibrant hues. Designed by landscape architect Kei Amano of Yard Works Inc., the store interior highlights greenery, a welcome counterpoint to city life, suggesting a balanced outlook and moderation. |